Five of the world's top seven players are at TPC Scottsdale this week to compete in the WM Phoenix Open and one of them, Jordan Spieth, says the crazy atmosphere is the attraction.
The 24-year-old has a fine record in the event, finishing seventh in 2015 and ninth last year, but he believes the real pull of the week is the unique off-the-course vibe.
"This is always a little different, a very exciting week," he said ahead of the first round. "It's a fun change with the party crowd that you certainly experience as we get into Friday and the weekend.
"I'm heading off late/early which kind of keeps you a little out of the madness for the first couple days and then you get thrown right into it hopefully on the weekend. The game's in good shape to do that."
The presence of so many of the world's top players is intriguing for a title which lacks gravitas yet Spieth believes it is a natural progression.
"It's probably a trend with it being the younger guys really enjoying this craziness, this stadium atmosphere," he added. "I think if you take an average age, those at the top of the world rankings have got younger and that explains this field."
Talk of the world rankings does not, however, inspire Spieth's performance in terms of a quest to return to the top spot.
"It's not even a goal or on the radar for me anymore," the three-time major winner said. "I took great pride in getting there, but now I'm focused on other things.
"There are a number of people who can get to No. 1 with a good major season now. I honestly think guys would have actually taken more pride if they were to dethrone Tiger back in the day than they would getting the No. 1 right now, to be honest."
Spieth is 601.00 to win the tournament outright and 1.83 to complete a third top-ten finish on his third appearance. He is also 11.00 to win a second Green Jacket at the Masters in April.
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