The Los Angeles Rams surprising campaign came to an end on Saturday when they lost at home to the Atlanta Falcons at the Memorial Coliseum.
Two fumbles lost were costly for the Rams who fell 26-13, but nonetheless appear to a team on the up and up with an excellent defense, a franchise quarterback in Jared Goff and useful offensive weapons.
New head coach Sean McVay seems likely to win the Coach of the Year award and it would not be a shock to see Los Angeles in the Super Bowl next season.
Goff completed 24-of-45 for 259 yards and one touchdown without throwing an interception on Saturday and running back Todd Gurley rushed for 101 yards on 14 carries.
Those numbers would normally get the job done, but Atlanta, last year's NFC representative in the Super Bowl, was able to use their experience to maximize their effectiveness.
With the LA loss the NFC West representation in the post-season ends this season, but the division could have at least two teams challenging next season.
The Rams appear set for a number of years with a lot of talent on each side of the ball. Meanwhile the mid season acquisition of Jimmy Garoppolo completely turned around the fortunes of the San Francisco 49ers.
The Niners won their final five games down the stretch, beating three play-off teams in the process, and the general consensus was that the team would have challenged for a play-off place if Garoppolo had been with San Francisco all season.
Suddenly the LA vs. San Francisco dynamic is back in the NFL and with the Seattle Seahawks also filled with talent the NFC West Division will be one to watch in 2018.
The Falcons are 1213.00 to win this year's Super Bowl with the Minnesota Vikings 3.20 and the New England Patriots priced at 1.33.
View all American Football lines